The Burning Crusade: The Maths
World of Warcraft's first expansion, The Burning Crusade, was released this morning. I've got a copy now, as has nearly everyone in my guild. An informal survey taken on WorldOfWar.net said that 88% of players were intending to buy the expansion immediately. Each box, assuming you go for the standard version, costs about 35 euros (the Collector's Edition is 40 euros more). There are 8 million players of WoW worldwide. Now a little bit of vagueness here - let's assume that the different price in China will be averaged out by sales of the Collector's Edition, and go with 88% of 8 million at 35 euros each. That would be a little over 245 million euros at retail. That's a lot of money.
Posted by Drew Shiel at January 16, 2007 4:26 PM