Excellent news, I know it's completely different from WoW and Lotro, but would you say that on first impressions it is better or worse ?

I'm kinda getting bored of Lotro, their seems to be nothing new their that didn't exist in some way on WoW.

It's hard to say. It doesn't have the absolute drooling zombie effect of WoW Addiction, but it seems to have more pull than LoTRO - I haven't logged into my LoTRO account in about a month. At the moment, I'd cautiously say that it's better than LoTRO, not quite as good as WoW or EVE. Maybe with release and a first update or two, it'll come up a bit. That said, it probably has a lot less in the way of learning curve and entry barrier, compared to EVE.